The big question for many content marketers is: How to Write SEO Content That Will Attract Customers. The big secret to SEO is to write for people and then optimize for Google. However, with many confusing technical requirements in mind, most people find it difficult to balance these two tasks.
But between these two important aspects of SEO Copywriting, which one is more effective for business purposes?
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How to Write SEO Content That Will Attract Customers
Our advice is to always put the customer first. Your business can only grow if your audience can relate to your posts. They can only see content in organic searches, and that can be achieved if you apply the right SEO techniques.
It’s a roller coaster ride! But you don’t have to struggle with this dilemma anymore. Let us guide you through these trusted tips for writing SEO content that will engage your audience.
1. Find Out What Your Audience Wants
Before you start writing for your audience, take a moment to get to know them better. Find out the demographics of your users based on their age, location, gender, and education level.
Why do you need to know their demographics?
Once you better understand your target audience, you can choose how to approach the content that’s right for them.
You don’t want to write articles about college life for working class people and suburban parents. At the same time, you can’t write about pensions when most of your users are Millennials.
Therefore, use tools such as SurveyMonkey to collect information about your users’ preferences. Ask direct questions on topics that interest them. Use this report to adjust your content creation strategy.
In addition, you can collect location information and top searches using Google Analytics. This data will further inform your SEO initiatives.
2. Create a User Profile
A user profile is an imaginary character created from information gathered during subject research. Once you have the age and location, you can create a character for the typical customer.
Once you’ve identified the character, you can tailor your ideas to this persona. Instead of using a shotgun approach, you can identify the key areas of your content marketing strategy.
For example, if the user persona being created is a teen who is passionate about sports, the content must focus on sports activities.
And since your average audience is young, they may prefer media content delivered in a fun conversational tone.
3. Start With Catchy Headlines
No matter how mind-blowing and informative your content is, an uncatchy headline will keep people away from the post.
Think of it as the title of a book: The Adventures of Indiana Jones sounds more appealing than just Indiana Jones.
The first title narrows the scope of the book to a specific subject – The Adventures of Indiana Jones. But the second title is vague and offers nothing to the reader.
This same logic applies to article headlines. Make them as interesting and informative as possible to attract more clicks to read the article.
You can also include keywords in the title to improve your SEO content. Additionally, research from various internet sources states that article headlines with digits in them are great for SEO indexing.
Most importantly, use a headline analysis tool to examine the score and the emotional impact of headline variations.
4. Create Informative Posts
Content marketers all have different specifications for the perfect minimum word count for articles. However, Google’s latest content ranking factors prioritize quality over quantity.
Of course, a long and informative post is more likely to reach the top positions. But if the article lacks quality, the Google bots will downgrade the content automatically.
The big question is: how do you make your SEO content more informative and rank higher in searches?
First, focus on specific keywords. Undertake keyword research for each topic and insert keywords organically within the content.
And whatever you do, avoid old tactics like keyword stuffing as it makes your content unreadable and will not help the content ranking in search engines.
Finally, focus on “How To” posts as they drive more traffic to your content.
If you have the time, check out Google’s recent SEO algorithm as it has rules for writing high ranking content.
Also, don’t forget about link building. Inbound and outbound links affect your site’s authority and bounce rate.
Well-placed internal links reduce bounce rate when users visit your website to read your content. Likewise, high authority websites with verified statistics and data will increase your website’s reputation and SEO ranking.
5. Tell a Relatable Story
Unlike the non-specific shotgun approach, the user-centric sniper approach is developed with the focus on the user persona that was developed for your specific content.
Always reduce the subject matter to satisfy the audience’s preferences. You should also focus on a specific tone of voice and writing style.
If you don’t have a well-defined audience, stick to a conversational writing style in all areas. Refer to experience and expressions specific to the target audience. Most importantly, make sure the story aligns with your brand message.
6. Optimize the User Experience
Google rankings favour sites that provide excellent user experience (UX). So you have to simplify the interface and get rid of the clutter and annoying pop-ups.
When working with a content management system (CMS) like WordPress, choose optimized themes and limit plugins to what is necessary.
Also, check if the theme is responsive and optimized for all devices, especially mobile phones. Since most people view your content on mobile devices such as smartphone and tablets, you should prioritize your focus on the mobile browsing experience for your website visitors
Another important factor to consider is making sure your website loads fast, nobody likes a slow website and it can encourage people to bounce off your site.
7. Add Multimedia
Modern writing advice dictates the use of multimedia alongside written content. This hybrid strategy incorporates images and makes your content easier to digest.
Some useful media assets for your site include:
- Infographics
- GIFs
- Images
- Videos
Also, media content is great for SEO because you can optimize metadata – alt text and image description.
8. Focus on Analytics
The numbers don’t lie. The numbers you see on the screen reflect the online relevance and engagement of your content.
With tools like Google Analytics, you can gather useful information about individual articles and your entire site.
You can improve your website’s SEO by identifying the top queries that drive traffic to your site.
Alternatively, you can localize your content for users in a specific location or focus on a global audience.
Most importantly, analytics gives you content performance metrics to optimize your content creation strategy.
Final Words
Creating reader-orientated SEO content requires an understanding of SEO techniques and your target audience. By collecting information about consumer preferences, you can create detailed user profiles to guide your content creation.
Don’t just focus on keyword SEO. Use compelling headlines and a conversational writing style to connect with your readers.
Always aim to focus on top quality content. Improve user experience and optimize content for mobile devices.
Most importantly, use analytics to improve your content creation and marketing strategy.
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